
I just read an article in The Sun about the new craze in computer games, and it is a British creation called "Sackboy". Apparently he is going to be bigger than Super Mario!
Sackboy is about to become a worldwide celebrity and Sony is aiming to make him their mascot of the 00's. Well, since Mario has managed to become a household name, i guess it is entirely feasible that this new character could achieve the same fame. The thing is, we know and love Mario, with many of us growing up with him. He has had years and years worth of successful marketing pumped into him and he is quite a force to be reckoned with these days. If Mario is starring in a computer game, we all know it is going to be a hit.
What i don't believe, however, is that Mario can be replaced. Super Mario is Nintendo's brainchild and i am curious to know how Sony think they can bring Sackboy along and make everyone flock to buy a Sony game. When the Nintendo Wii came out, i would imagine Sony had to tale a backseat and re-think their console options. The success of the Wii really put the PS3 to shade, and while Sony have a perfectly good PS3 console with great games, they don't have the Wii's versatility, with the first wireless game controller.
So, with Sackboy coming along, is Sony going to get the success they think? Sony reportedly believe that every kid in the world will want their own virtual Sackboy within a few months. This may be a case of very clever marketing, but a few months? Seriously? Mario has been the product of years and years of marketing-driven love and attention, and Sony suddenly think they can bring along Sackboy to steal the show? I'm not so sure.
So what does Sackboy do?
Sackboy starts off as "naked" and players can then customise him in different clothes. So is it like the Sims? Well, no - far from it - but it is quite unique gameplay. Sackboy can then go and meet friends online and create their own worlds or play in ones created by other people. Also, Sony haven't forgotten about the female gamers, because there is going to be a Sackboy for the girls too! Presumably it will be called "Sackgirl"...
Sackboy is going to be unleashed next month in the PS3 game "Little Big Planet" and it is fair to say there is some anticipation for this game...apparently it is a cross between platform gaming and a sort of social networking site like MySpace.
I am going to keep my eye on this Nintendo vs Sony character war...






